Sagicor Life Insurance Company sponsored Arizona State University’s football, basketball and baseball programs. The sponsorship provides Sagicor with promotional activities from September though May. Arizona State University competes in the PAC-12 Conference, giving Sagicor exposure to the western portion of the united States. During the football season, Sagicor provides a unique opportunity for children ages 6 to 12 years of age to be a “Sagicor Kick Off Kid”. One child is selected for each home game to run out on the field after the kick off to collect the kicking tee. The child and his family are also given VIP tickets to the game and is featured on the video board as they run out on the field to retrieve the kicking tee. The child wears an official Sagicor Kick Off Kid tee-shirt for all the fans to see and an autograph football from the coach to remember the day. Sagicor also works with the Business School, working with students on “real world” marketing projects.