Sagicor announced in July of 2014 that it is sponsoring Brigham Young University (BYU) Athletics as part of its promotional activities. The purpose of the sponsorship is to help raise brand awareness for Sagicor Life Insurance in the western portion of the country and more specifically, in Utah where we recently launched our Sagicor Benfell Agency. The BYU sponsorship will also help us promote Sagicor on a national level because the university has strong alumni support around the country. It also helped that the BYU football team was ranked 20th in the country and many of BYU’s football games were televised nationally.
The agreement was a one year sponsorship that runs for the school year with the opportunity to renew in 2015. Elements of the agreement include sponsorship of all sports on the BYU website which includes banner ads and a one-time email to everyone on their email list. Sponsorship of the football program includes in-game radio commercials, a print ad in the game program, an in-game video board feature called “Keys to the Game” and television friendly end zone signage located in both end zones. We are also sponsoring women’s soccer and BYU had a very good team. This provides us with sideline signage visible to fans and television and in-game radio commercials. The last major part of the sponsorship is for men’s basketball. We got in-game radio spots, digital LED signage along the scorer’s table, kick plate signage along the chairs that the players use on the sideline and a video board feature. Both the LED signage and the kick plate signage were television friendly and provided Sagicor with exposure for games that were televised.