The Sagicor logo was designed to capture our heritage and link it to our vision and our promise for the future. We reviewed the elements of our old logo, the Phoenix, a symbol of rebirth and the ability to rejuvenate itself. The S is not only the first letter of our new name Sagicor it is also a modern ‘stylized’ depiction of that mythical bird.
Our Caribbean heritage naturally led us to consider the colors that surround us every day, and indeed that is symbolic of the entire world, the blue of the sky and water and the green of the flora. From them we chose the new Sagicor corporate colors, green and blue. The corporate green and blue are used in the logo and they are also used for the color field bands and display type in our advertising. Our warm colors, clean modern typography used to write our name and the fluid forward motion of our logo reflect the raison d’être for our existence, to provide you with ‘Wise Financial Thinking for Life.’
One of the more visible components of our corporate identity is our photography. Sagicor utilizes a library of images which are honest and uplifting. They show children and their families in settings that are natural to them and truthful to our markets. Our photography reflects the cultural diversity of our world and gives Sagicor an inimitable presence in keeping with our unique history and innovative spirit.
OUR WORDS OF WISDOM
Another distinctive component of our brand is the words of wisdom which accompany our photography. They are drawn from many cultures all over the world, which have encoded their collective experiences in these quotes, as they pass on sage advice from generation to generation.
Sagicor has developed a solid reputation because of its financial stability. That reputation is based on the Sagicor’s excellent financial prudence over the years. Since 1999, confidence in the company has been reflected in Sagicor’s “A-” (Excellent) rating from A.M. Best Company (4th best out of 16 possible ratings). This rating is based on Sagicor’s financial strength, the ability to meet its ongoing obligations, strategic management and operating effectiveness. Sagicor is also an accredited member of the Arizona Better Business Bureau with an A+ rating.
OUR CAPITAL STANDARDS
Sagicor observes the capital standards of the Canadian life insurance industry and has maintained capital rations comparable to the strongest Canadian life insurers. Financial statements are prepared under International Financial Reporting Standards (IFRS). Sagicor supports the high standards of corporate governance and has embarked on a Sagicor group-wide project to build a corporate governance architecture which reflects best practices in jurisdictions in which Sagicor operates.
WHAT WE BELIEVE
Sagicor’s vision is “To be a great company committed to improving the lives of the people in the communities in which we operate”.